For Alibaba Group, the news-making size, scope and influence of CES are ideal conditions with which to enhance consumer understanding of its brand. At the 2019 show, Alibaba Group introduced the Alibaba AI Labs and their B2B business.
The result of their work was the eye-catching 510 sq. m. ‘Technology Reimagined’ booth. Its architecture and layout were carefully devised to flow visitors through a sequence of eight interactive ‘stations’, each of which added a layer of experience and understanding of the Alibaba ecosystem.
Project
CES 2019
Client
Alibaba Group
What We Did
Concept Development & Strategy, Design, Planning, Fabrication, On-Site Operation
