Overview

In a one-day engagement blitz, on March 13, HP set out to convert the creatives attending the interactive festival at SXSW into users of the Z suite of HP products with the Digital Artistry House experience. The brand took over Austin restaurant Icenhauer, transforming the century-old building on Rainey Street with an illustration by French artist and HP collaborator Moon that enveloped the exterior façade of the 3,500-square-foot venue.