Overview

Tencent at the 2019 China Digital Entertainment Expo and Conference  (ChinaJoy) was to deepen the brand’s new digitised cultural and creative strategy by integrating content like TV programmes and movies, anime, literature and music into the visitor experience; promote Tencent’s exploration into cultural inheritance and their positive messages; and to showcase their new achievements in gaming.

Pico’s scope of work encompassed design, planning, fabrication and operations services. Based on an ‘Exploring the Greater World’ theme, the booth was set up like a city street – visitors walked down this ‘street’ and were surrounded by all kinds of anime characters, games and various activities highlighting Tencent’s rich gaming culture.