Overview

Entrepreneurship in a New Era – Four Decades of Reform and Opening Up’ was the headlining theme of the 18^th Annual Conference of Yabuli China Entrepreneurs Forum 2018. As a longtime supporter of the China Entrepreneurs Forum, German carmaker Mercedes-Benz saw the event as an opportunity to promote its S-Class saloon range to an audience of more than 500 representatives of business, academia and government.

The marque engaged the Pico team to provide full event management and execution – a comprehensive brief that included everything from creative development to the design and build of an interactive experience zone and management of S-Class test drive activities.