IMT created a 22 ft square experience where guests were able to learn about SAP’s data tracking technology while having fun playing on our 10 ft wide by 10 ft tall motion enabled digital tennis court. As guests played against their favorite tennis players, they were able to learn about their patterns of play and how to improve their game. Due to the success of the activation, SAP has decided to expand on what was supposed to be a one time experience and bring the experience to other events in 2020.